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Strategic R&D Management IX: How the Biopesticide & SMART-TECH Industries create a "Blue Ocean" of uncontested Crop Protection market space (Part II)
In the previous article in this series on Strategic R&D Management in AgChem and BioScience, I showed how the Biopesticide Industry creates a "Blue Ocean" of uncontested Crop Protection market space. In Part II, I explain how the SMART-TECH Industry builds on the BioPesticide industries value proposition to create a new "Blue Ocean" in Crop Protection.