bethjusino.com
Choosing Higher Ground: Release Day! - Beth Jusino
Publishing can be a long, slow process, but there’s nothing like the feeling of holding a book in your hand and thinking I made this! Two years ago, the head of a small publishing company I’ve done some marketing work for approached me with a new project. He’d heard a local business leader speak at a Rotary Club event (of all things) and was blown away by how much the man’s message resonated. There was a book there, the publisher was sure of it. The business leader agreed, but he was busy running a company and launching a think tank and changing the world, and didn’t have time to organize his thoughts and ideas into chapters. They needed a collaborator.* Within five minutes of my first phone call with Mike Weisman, I was sold. After forty years as the head of an award-winning advertising agency, he’d observed hundreds of businesses …