artifact-tattoo.co.uk
The Uberization of Uber; Staying on Top
Uber shook the taxicab industry with the introduction of a user-friendly digital platform that connects contracted drivers with passengers. The app created an experience that penetrated markets in 400 cities, completing over 2 Billion rides worldwide. A common expression being tossed around in the digital sphere these days is the term Uberization, which marks the introduction of