The Build-Up: The Making of Water Cooler Gossip - Ariel Coverage
I had the privilege of designing and launching the marketing and communications plan for the Water Cooler Gossip blog, a resurrected project made possible by the McMaster University Student Success Centre (SSC). It was a lot of fun. I was responsible for making the communications plan, plotting out goals and objectives, and setting the budget, responsibilities, timelines, and checkpoints.
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