Teacher Brand Ambassadors: Where Do We Go From Here? - Looking Up
I've tried to emphasize to educators that when they agree to promote a product they need to carefully weigh what effect that will have on their professional reputation, a reputation that's based on trust. Educators respect their views because they believe them to be informed and impartial. Working as a brand ambassador will erode that trust, whether their enthusiasm for an EdTech product is genuine or not.