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Case Study: A comparison across premium car series in the Chinese web - Anacode
This report provides a descriptive overview of the Chinese Web 2.0 landscape for automotive feedback, focussing on BMW 7 Series and comparing it with Audi A8 and Mercedes-Benz S-Class. The feedback is analysed both from a qualitative and a quantitative perspective. The main observations and findings are as follows: Popular topics and concepts: We find …