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AI Poll in Variety: Christian Moviegoers Have Favorable Impression of Hollywood, Study Finds - American Insights
From “Noah” to “God’s Not Dead,” movie studios are embracing biblical stories with greater fervor of late. The revival of religious films demonstrates that there’s a sizable Christian community of moviegoers willing and ready to mobilize for the right picture. Though their box office heft has been in evidence this spring, understanding what kinds of entertainment appeals to faith-based consumers remains a tricky proposition. A new Christian News Service/Nicaea Movie poll conducted by American Insights paints an interesting portrait of Christian consumers, exploding some myths and giving credence to other theories. In particular, the polling company found that more Christians have …