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Coca-Cola made the biggest mistake the company has ever made
During those years, Coca-Cola was already the king. But seeing how Pepsi managed to get ahold of some market shares here and there, the notorious soda firm decided to react in the boldest way possible. How ? By launching a new product ? No. By changing to current one. This was indeed an epic fail as a poll showed that barely 13% of drinkers liked the new recipe. The New Coke was apparently too sweet compared to the previous one, and that led the consumers to being angry, not just upset. As a result, a plethora of campaigns led by passionate were launched to bringRead More →