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Cs Balala Leads Kenya’s Delegation to ITB Berlin - Adventure 254
Over 40 Kenyan travel trade delegates will be re-affirming country’s resilience and readiness for continued business as it showcases tourism products at this year’s International Tourism Bourse (ITB) in Germany from 6th to 10th March, 2019. The sector is upbeat for better tidings at the close of the year after it recorded a 2 million mark in international arrivals last year, the highest arrivals ever. Last year, Kenya received 2,025,206 international tourists, a growth of 37.33 % compared to 2017, which closed at 1,474,671 international arrivals. Revenue for the same period were Kshs.157,386,151,000, a 31.2% growth compared to 2017 receipts of Kshs.119,900,000,000 to record the highest earnings. The Kenyan delegation, led by Hon. Najib Balala, Cabinet Secretary for Tourism & Wildlife, will be riding on the record performance, as the sector begins to implement key strategies to turn around the tourism business. “Under our National Tourism Blueprint (NTB) 2030, we shall maximize our country’s tourism potential through innovative marketing, product diversification, infrastructure development and investments in hospitality,” says CS Balala. He added: “We are riding on the current positive image our country is enjoying globally to re-affirm our position as the preferred tourist destination, as well as Kenya’s commitment to [...]