Jumia Travel Releases Kenya's Domestic Tourism Trends Report - Adventure 254
Kenya is the one of the leading destinations in Africa. The country has expansive white sandy beaches, great climate, picturesque natural attractions, free roaming wildlife and rich traditional cultures. With all these, most Kenyans have held a perception that tourism is for and belongs to foreigners. However, there has been a gradual change, as many local residents have now started embracing tourism and travel. A while back, there was a rise in negative external factors such as terrorism related incidences in various parts in the country that led to issuance of travel advisories in-turn adversely affecting the tourism industry. Therefore domestic tourism has come in handy at such times to cushion low foreign visitor numbers. Domestic tourism has as well enabled many tourism establishments remain afloat during the low season. Jumia Travel, formerly Jovago, This morning released a report on domestic tourism market trends in Kenya based on their 2015/2016 booking trends on their website. While presenting the report, Cyrus Onyiego, Jumia Travel’s Country Manager, noted that most Kenyans still view tourism as a luxury affair adding that most have little knowledge about existing tourism products. He at the same time called on stakeholders to develop tourism products that are [...]