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'A Patient Cured is a Customer Lost' & Other Facts About Big Pharma - Atrial Fibrillation: Resources for Patients
Did you know drug companies spend twice as much on marketing and advertising as on researching and developing new drugs? (I was shocked.) Of special interest to me is the ‘Direct to Consumer’ drug advertising which has significantly increased drug sales in the U.S. ‘Direct to Consumer’ drug advertising is so misleading that it is …