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Connecting with the Latina Mother - Brain Candy Blog
Cynthia Murga, Senior Account Executive Marketers are now well aware of the Hispanic buying power, but they have also discovered the power of the Latina Mother. A study in 2013 showed that in the Hispanic culture the Latinas are the primary decision makers in the household. As a Latina woman and mother this study resonates with me personally. Growing up and even now in my own household, my decisions are valued and whether it’s my child’s education, …