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Passion Project—Fragrance Branding + Concept - Studio Meroe
That being said—I decided to come up with a fragrance concept to add to my portfolio, and I think it turned out pretty nice. I wanted it to feel modern, feminine, and luxurious (in and understated way). The dark mood of the peony print feels serious and romantic, the label a textured off-white paper with a thick gold leaf border, and a rose quartz crystal atop the perfume bottle. I went through the entire branding process with this project just to draw out the big picture—and frankly, I just got carried away because I was so into it! All in all, it was a lot of fun and even if I hate it next month it was great practice.