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On the Possibilities and Challenges of BLE Beacons: Part 1 - Sequence Blog
In this three-part series, Sequence Creative Director John Donohoe addresses the hype surrounding BLE beacons, the challenges using the technology in some of the most expected applications, and to clarify where BLE beacons can be best used to create engaging, customer-centric experiences. First up: an introduction. Since Apple announced iBeacon in 2013, customer experience industries ...