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After Omni-Channel: Introducing Adaptive Retail - Sequence Blog
In the last few years, I’ve found myself in many a boardroom hearing the phrase “omni-channel experience” uttered in that urgent, reverent tone that alludes to big things on the horizon. I first heard the term in 2012, when the parlance of retailers switched from “multi-channel” to “omni-channel” seemingly overnight. Strategies to remove the walls ...