blog.sequence.com
Brand tags: it’s not what you say it is, it's what they think it is - Sequence Blog
It is a common axiom of branding that the customer owns the brand. No matter what we try to do as marketers, strategists or designers, we cannot directly control what people think about our brands. The only things we can control are (some of) the various touchpoints they have with our brand. A brand touchpoint ...