inmontreal.com
My family has been making jeans for 72 years, and nine years ago I started a brand called Naked and Famous Denim. Now we sell in 25 countries all over the world. I took my family’s inheritance, this old-school shmata business, on a left turn to the luxury market. I wanted to build something that was very concept-based and different, something that I could use my creativity for. It’s the best job in the world; I get to make glow in the dark jeans and the heaviest jeans in the world! I’d be very unhappy if I were a professional. | In Montreal
My family has been making jeans for 72 years, and nine years ago I started a brand called Naked and Famous Denim. Now we sell in 25 countries all over the world. I took my family’s inheritance, this old-school shmata business, on a left turn to the luxury market. I wanted to build something that was very concept-based and different, something that I could use my creativity for. It’s the best job in the world; I get to make glow in the dark jeans and the heaviest jeans in the world! I’d be very unhappy if I were a professional. All these people are lawyers and doctors and engineers— Hey! She’s a lawyer. Of course I respect all professionals and we need them, but, man, I never want to have a boss. I think that that’s why we mesh—we complement each other. We do totally different things and we think very differently. He’s more of a creative type and I’m, I guess being in law, more by the book.