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Data-Driven Marketing Economy Tops $200 Billion - Sia for Collaboration
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports. Two years ago, for the first time, the Direct Marketing Association put a number—$156 billion—on what it called the data-driven marketing economy (DDME) in the United States. Yesterday it released a follow-up report showing that …