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Modesta Cassinello by Plácida
Modesta Cassinello is an honest transparent and open cosmetics company, looking to provide a unique experience. Plácida opted for a sophisticated graphic ecosystem to accompany the brand, which would reflect its elegance and pureness. By limiting the choice of colours to black and white and using a Classic Serif font, this cosmetic range takes on its own personality and achieves the desired unisex message.