How Casper and Purple Dominated the Mattress Market
This is a sponsored guest post. I still recall my last time buying a mattress from a store, that’s before the online retail brands came into being. I remember it because I had one of the most unpleasant shopping experiences ever, it was horrific! I guess you’ve heard that same story told several times by different people. Truthfully speaking, we all had it rough, you got ripped off your cash for a bed that will be uncomfortable and only cause you aches. Then something happened to the industry, new startups entered and disrupted the market. It was and still is