umbel.com
[Webinar] Turning Sports Fans’ “Likes” into Data and Dollars
Who do you think is easier to talk to: jwx394@gmail.com, name unknown, or Maggie Jones, single sports fan, whose zipcode is 78759 and whose favorite snack is Doritos? Anyone would prefer Maggie Jones, but all too many companies are trying to engage fans without knowing anything about them. Big data