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Why Men Need to Start Caring About Fashion
If you look at advertising, the majority of ads seem to be targeted to women, perhaps because they often make purchasing decisions for their families. And the womenswear market is a big one, given the array of clothing that women traditionally wear. However, the digital intelligence firm L2 predicts that revenue from menswear will actually surpass the womenswear market in 2020, with a compounded annual growth of 5% from 2018 to 2020. More attention is being paid to men's fashion, from mens premium leather belts to dress shirt patterns and fun socks. And with e-commerce booming, retailers are seeing the potential for a whole new arena to really sell their wares. Indeed, by 2022, the amount of potential customers shopping in the e-commerce fashion market is supposed to grow by over one billion. How E-Commerce Helps You You're likely a working man. You might not have time to go shopping or find it a stressful activity. Thanks to online shopping, you don't have to carve out time in your day to visit stores. If you have a spare few minutes, you can visit the online site of your favorite brand, do a little browsing, have a few clicks, and have something on its way to you, all from the comfort of your office chair, couch, or bed. Online stores might also have great promotions or discounts available that you wouldn't be able to find in a brick and mortar store. And if you see something from an ad or promotional campaign, it's easy to do a quick search online and have it come up. Indeed, over 40% of purchases are influenced in some way by a personalized ad or promo. Why You Need to Get Into the Men's Fashion Game First impressions matter. The saying
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