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Adidas says it’s ditching TV advertising because young people engage with the brand on mobile - Honeyweb
Adidas chief executive Kasper Rorsted told CNBC on Wednesday that the sports apparel brand has turned its back on TV advertising. Rorsted explained the company is looking to boost its ecommerce revenues from €1 billion ($US1.06 billion) in 2016 to €4 billion ($US4.25 billion) by 2020 — and…