Cold Water Rinsing
COLD WATER RINSING For generations, beauty folklore, theories, and fables were passed down from person to person. Word-of-mouth stories and friendly tips were shared between millions of people on how best to work with, style, and live with your hair – curly or straight. And with the rise of the internet, it’s become even easier to share these theories with your friends, your family, and your stylists – but be careful! Some of these fables, while seeming to be purely common sense, are simply inaccurate, even if they might have worked for your great-aunt twenty years ago! “You can only affect your hair by properly maintaining and working with the pH balance....” - Jonathan Torch