Case Info.: When Barton Glass first came to us they had very little digital presence, and the majority of business was coming from B2B and word of mouth. The goal was to increase the volume of B2C leads coming through from online. Upon a Google Analytics audit, it was very apparent that the volume of Organic traffic needed to be much higher. We started an SEO campaign targeting Melbourne, and through on-site technical work, content & regular back link building, we were able to increase their ranking positions by 1,566 in a matter of 6 months. This resulted in a 53% increase in Organic traffic. On regular Google Analytics analysis, the team noticed that the website was not converting as well as it could be, and that a website re-design was in order. Upon completion the conversion rate of the website nearly doubled, and compared to 6 months ago the business is now receiving 101% more Organic leads from the website. Brief Summary: To increase the volume of B2C leads coming through the website. Solution: A Melbourne targeted SEO campaign to drive more online traffic, and a website re-design to increase conversion rate.
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