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Creating a Buyer Persona
A 2018 B2B buyers survey reported that 45% of consumers see an increase in the research involved in a purchase, and an additional 45% utilize more than one source during their research compared to their process the previous year. It’s clear that gaining a B2B buyer is more difficult than ever, but with the right strategies, you can successfully obtain customers. The best method for making a sale is to identify and create a buyer persona. » Read more about: Creating a Buyer Persona »