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Why and How to Create Customer-Centric Content Marketing Strategy
In the era of artificial intelligence, digital content marketing is finally going back to basics, i.e. focusing on people. It’s quite surprising that we have to even introduce this as a separate concept: Customer-centric content. Who else can content really be centered around, if not the customer? But really, in the world dominated by Google search, it’s easy to move your focus from your user to the machine. After all, in many cases, » Read more about: Why and How to Create Customer-Centric Content Marketing Strategy »