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How Artificial Intelligence is Changing Digital Marketing: The Future is Now
Due to the rapid growth of Big Data, marketing departments need to shake things up regarding their ability to analyze customer metrics in-depth and in real time. To advance their process and stay pertinent, marketing directors are choosing Artificial Intelligence (AI) and Machine Learning (ML) technology. Once technology only found in dystopian and science fiction movies set in the distant future, AI is developing next-generation marketing techniques that use advanced metrics to make the customer central to campaigns. » Read more about: How Artificial Intelligence is Changing Digital Marketing: The Future is Now »