The Tiffen Company Debuts NATural ND Graduated Filters at Cine Gear Expo
HAUPPAUGE, NY- May 28, 2019 – Tiffen Filters, a division of The Tiffen Company, introduces new NATural Graduated ND filters designed to match Tiffen’s line of NATural ND solid filters. Ideal for cinematographers, videographers, and still photographers, the company will debut these new filters at Cine Gear Expo 2019 – Booth #25. “The NATural ND family now includes graduated filters to compliment the NAT ND solids for complete control of light across the visible and IR spectrum, maintaining total neutrality, resulting in unmatched color fidelity,” said Andrew Tiffen, SVP of Marketing, The Tiffen Company. “These glass filters represent a new era of Graduated ND and IRND filtration.” These new NATural ND Graduated Filters use clear WaterWhite glass and Tiffen’s patented ColorCore® technology for maximum color fidelity that will not scratch off or fade over time. Now more than ever, today’s ultra-sensitive digital image sensors make controlling light more critical. Coupled with unwanted color shifts that can happen when using older ND technology (dyed), the Tiffen NATural ND family of filters have been created to ensure neutrality for accurate color rendition. These NATural ND Graduated Filters are designed to be used when capturing any scenes with a disparity of light between the top half of the frame and the bottom in order to create consistency in the final image. Available in five strengths, starting at clear and going up to 0.3-1.5 with the option of either soft (SE) or hard (HE) gradation and in sizes 4x5.65 and 6.6x6.6, Tiffen’s NATural Graduated ND filters are scheduled to be available summer 2019 for list prices of $495.00 for the 4x5.65 and $525.00 for the 6.6x6.6. About Tiffen For over 80 years, Tiffen has been helping those in the consumer/professional imaging and the motion picture and broadcast television industries create the world’s greatest images by providing them with innovative products and services. Tiffen is a leading manufacturer of imaging accessories, including: Tiffen optical photographic filters and lens accessories; Steadicam camera stabilizing systems; Lowel location lighting equipment; Domke camera bags and Zing camera covers; Davis & Sanford tripods and support systems; and Stroboframe flash brackets. For more information on Tiffen, please visit http://www.tiffen.com.
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