Letter From The Founder #1: Innovation and Unintended Consequences
This is me wondering what to do after buying our first mixer in 2011. Hello! First of all, thank you for being part of The GFB family - whether it’s been one day or seven years, you are the reason that we exist and we are truly grateful for each and every one of you. We think it's about time that we do a better job of sharing an insider view of what happens here, so consider this attempt #1. GFB + Innovation Product innovation has always been important at The GFB. We started making gluten-free protein bars in 2010 when “gluten” and “gluten-free” were terms that only drew blank stares. Since then, we’ve tried our best to create new and innovative products like our Bites and Power Breakfast Oatmeal (by the way, keep an eye out for new Bars and Bites flavors in March!). Companies like us need to innovate, or we die, and sometimes the drive for innovation has unintended consequences. Unintended Consequences About 10 months ago, we had the idea to introduce