sweeney.agency
Pumpkin Everything: Creative Seasonal Marketing Or Overdone Trend?
In the spirit of brands getting an early start on the holidays, Starbucks released their popular Pumpkin Spice Latte (aka, the PSL) on August 28 – its earliest official launch date in latte history. This caffeinated drink kicked off the pumpkin spice craze in 2011, creating a popular seasonal mark