sweeney.agency
How Do You Differentiate Between Paid, Earned and Owned Media?
Media. It’s such an ambiguous term these days. To many, especially those millennials and Gen Z’ers, it means social media. Instagram, Twitter, Facebook. You name it. To others, media means the news. You know, what they see when flicking on the TV at 6 a.m. before work; or for those really tradit