oliviaco.com.au
5 Secret Realities of Being Your Own Boss
OLIVIA&CO’s Founder, Anaita Sarkar, has boiled down the 5 biggest lessons she has learnt since starting three businesses in four years. #1 You are in charge (which can be good and bad). Being your own boss means it’s all on you. It means accepting all the responsibilities that comes with your business— striving to go above and beyond with both your customers, staff and sponsors. All the risk also falls on your shoulders, so when the business isn't performing well, it's up to you to make changes and execute. As Anaita, states “running a business isn’t easy but it's one of the most rewarding things I have ever done. I don’t have to answer to someone else and when I make changes, I can see the immediate effects on sales. I love immediacy. In a corporate job, you have to wait for results and you may never actually see what your work amounts to”. #2 You won’t know everything and that is fine! Being an entrepreneur and effective business owner isn’t about knowing all the answers. It’s about knowing how to find them. At OLIVIA&CO. we believe that one of the best ways to do this is to consistently keep up to date with marketing and business strategies. Whether it’s doing online courses, reading articles from marketing gurus like Gary V and Neil Patel, listening to podcasts from other successful entrepreneurs, watching YouTube videos about digital advertising or following front runners in your field on Instagram and Facebook, it's important to keep your finger on the pulse. But it’s important to remember that starting a business is often slow at first. It takes time to work out what customers want, what your brand image is, what your ongoing costs are and how to effectively manage your staff. The best advice Anaita ever received?
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