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Top Marketing Campaign Series: Dove's I Am Fine
“Girls’ self-esteem peaks when they are 9 years old, then takes a nose dive says clinical psychologist Robin F. Goodman. At the age of 8-9 years, 70% of the girls liked their looks. At the age of 12-13, this figure dropped to 56 %. Which means around 45% of the girls don’t like their looks at