How to Tell if your Aloe Vera is Pure
1. The Label (Not So) Pure Aloe Vera Some companies trick you with wording. “100% Gel” means that it's pure gel, not pure Aloe Vera. Here are 2 examples of two popular Aloe Vera Brands. This is pretty tricksy – instead of “100% Aloe Vera gel,” they’ve rearranged the words to, “Aloe Vera 100% gel,” which gives consumers the impression that it’s 100% Aloe Vera. The second one is 100% gel... that's not much of a promise... Please don't be fooled by this trick and buy 100% Pure Gel, Buy 99% Pure Aloe Vera. 2. Water: The Main Ingredient Would you like some Aloe Vera with your water? Some companies use water as the main ingredient. Ingredient lists on products are the same as food lists. The first ingredient is the most prominent ingredient. Here is an example of a leading Australian brand. Notice that Aloe Vera is the 8th ingredient... This means that it contains more of the other ingredients and therefore less Aloe Vera. 3. Aloe Vera Alcohol Tricks Did you notice that alcohol is listed number two in the above Aloe Vera Gel ingredient list? Companies use alcohol to create a fake Aloe Vera