An honest note about the 2019 AAO
However, as I think back on this time every year, another phenomenon clearly stands out to me. During the AAO, our team receive lots of questions from orthodontists about SEO and social media. We’ll get messages about online marketing strategy or texts about supposed changes to Google or Facebook that are going to make their lives miserable. From the outside looking in, the AAO seems like a time when everything is designed to terrify orthodontists about the state of the industry… and then in turn, sell them a solution.