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What if… The Arctic Monkeys had released their latest album first? | The importance of leading with band defining music
It’s no news that the UK’s favourite rock band is back, and with quite a statement at that. Indeed, the Arctic Monkeys returned in May with their latest, very un-Arctic Monkeys effort, Tranquility Base Hotel and Casino. Interestingly, news of the album’s impending launch began the usual hype-t