brandconsultantasia.com
IF MASS MARKETING IS NECESSARY TO BUILD A BRAND, WHY DID BARISAN NASIONAL LOSE THE 2018 GENERAL ELECTION?
A Q&A with Marcus Osborne, our CEO & author of ‘Stop Advertising, Start Branding’ Q. THE BARISAN NASIONAL INVESTED HEAVILY IN TRADITIONAL COMMUNICATIONS BEFORE & DURING THE ELECTI…