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TAG Hauer
TAG Heuer Won’t crack under pressure FOUNDED IN: 1860 (Eduard Heuer) Brand Established: 1985 PRICE: €850 – €35,000 It is definitely one of the more popular and well known luxury watch companies out there. Differently from other Swiss watch companies who gain their association to a aviation and racing through sponsorship, they actually started as a company making dashboard timers not a wrist watch makers, since 1911. Majority of racers then started wearing Heuer in 1960’s because it was the main stop-watch and chronograph producer at that time. INTERESTING STORY Heuer watch was the first swiss made watch to be in space. John