Swatch FOUNDED IN: 1983 PRICE: €35 – €300 Swiss made watches don’t have to be expensive. You simply need to like different things about your watch. With Swatch it is not about engineering or precision, but more about colours and daring fashion statements. Although not necessarily admired by most true watch connoisseurs, it is an innovative and daring company that has a huge following across the globe. INTERESTING STORY Swatch group fully owns a well respected and admired luxury watch brand – Omega.