Rolex An Obsession with Perfection FOUNDED IN: 1905 (Hans Wilsdorf and Alfred Davis) PRICE: Price Range: £2,100 – £24,700 (excluding diamond inlay watches) It is the largest single luxury brand that produces 2000 watches a day. Company has been a pioneer of innovations since the beginning and is considered as one of the main contributors of innovation in the watchmaking industry. INTERESTING STORY Rolex business initially was established in London. 14 years later it moved its operations to Switzerland to avoid high English war taxes at that time.