Panerai Where ideas come to life FOUNDED IN: 1860 (by Giovanni Panerai) PRICE: €2,500 – €12,000 The company was founded in Italy, Florence (where their head office is still located today). The watches, however, are made in Neuchatel, Switzerland using in-house and ETA movements. The brand became popular when Sylvester Stallone wore Penerai Luminor in film ‘Daylight’, and then ordered a number of customised watches as presents for his friends. INTERESTING STORY Panerai was the official supplier of watches for the Royal Italian Navy (Regia Marina) between 1938 and 1993.