Longines Elegance is an attitude FOUNDED IN: 1832 (by Auguste Agassiz) PRICE: €600 – €7,000 The company has the oldest registered watch trademark. Best known for its ‘Aviators’ watch range, but also is recognised for its sports watches and chronographs. It is also famous for its leading in-house research and innovations among the circles of Swiss watchmakers. INTERESTING STORY Longines have had timekeeping partnerships with most of the sports in many countries, but most interestingly it actually timed 31 Tour de France races.