Look Keo 2 pedals, made in France
MADE IN: Nevers, France PRICE: €40 – €125 COMPANY FOUNDED: 1984 WEBSITE Look is a leader in clipless pedals, known around the world. The company is employing around 420 people worldwide, but all of their development, design, and manufacturing takes place in the company’s birthplace – Nevers, central France. Its continuous investment in the development of bicycle pedals was recognised in 2009 when the company was awarded for being “the most innovative small and medium size firm” in France. As well as IF Design award in Germany in 2010. For example, they recently patented new fixing system for their S-Track pedals, which offer double the surface area (of around 460 mm2) instead of the most common (around 200 mm2) in the world of MTB. INTERESTING STORY: The company is the actual inventor of the clipless pedals. They came up with the concept and technology in 1984, and keep developing new types of pedals to this […]