Celebrating Romance in India This Valentine's Day: Is Feb 14th For Everyone? |
Last year was my first Valentine's Day in India and it was a pretty interesting thing to behold. There were parties and a few dinner invites I saw but not really that much was happening around town – at least compared to this year. At my daughter's school – a top International school here in Bangalore – the students could buy a fresh flower and have it sent to any boy or girl at school with a signed note, which is something done at schools in many western countries. And there were also protests by Indian parents who were (and I'm sure still are) against Valentine's Day becoming a 'thing' in India and wanted to change it to be Parent's Day! Now, I understand why they protested it but the marketing professional in me feels they should have been a bit more creative to make it cooler for teens to accept it. Come one, from love and romance to 'parent's day' is quite a stretch. All in all it was quite a fun day of diverse thoughts and diverse ideas about the holiday itself and the