i’m excited for the barbie movie as much as the next person but it is weird to see people hype up and praise the film’s marketing. like gagging over brand tie-ins and collabs. and also doing free marketing for Oppenheimer?! like am i missing smth?
some of you are misunderstanding me (my fault for not being clear enough) so let me expand on my point: it’s strange to me that so many people are all of a sudden uncritical of the barbie brand; That no one finds it weird that mattel is (very successfully) reinstating Barbie’s “you go girl!” neolib feminism for a nostalgia poisoned adult millennial and gen Z audience without any pushback? I get that it’s fun to see the barbie doll aesthetic reimagined for grownups and admittedly it’s cool to see the barbie movie pr team is pulling out all the stops BUT why are we so happily playing into pink consumerism? why am i seeing viral tweets praising a barbiecore malibu mansion listed on airbnb, why are people praising the branded packaging of shoe and makeup brands doing tie-ins with barbie?? why are so many people doing free marketing for a movie that is essentially a commercial for a doll brand? I loved playing with barbie dolls and watching the animated movies and playing the games like i am not a barbie hater. even my art is inspired by barbie, this isn’t me being a contrarian and hating on something popular. I believe you can enjoy something and still be critical of it. I think it’s fine to wear all pink and be excited for a fun summer movie. BUT It’s not fun and cute to praise a multibillion dollar brand for how well it’s doing capitalism; it’s not fun and cute to act like there’s no deep implications for this behaviour and what it means for a society obsessed with commodities. I find that disturbing.
truelovevip-deactivated20190324
being as i am an idiot, and having been one my whole life, i just wanna say that i find it very easy to do nothing, and go nowhere. i eat chocolate late at night in the dark. i stand in the garden also. and i’m often waiting for something to happen. and i’m stupid.
