raya and the last dragon: disney, queer representation, and art
i finally watched ratld, and it's so clear everyone who actually worked on the movie was pushing the queer rep as far as they could. it's painfully clear by this point that the disney corporation is really holding their filmmakers back.
disney's animated shows have made leaps and bounds, both in representation and just in terms of style. the last couple of shows have had incredible and unique art styles, and they're finally getting queer rep past the censors. but that's because the shows have a smaller audience — it's the people who get disney channel, they're only competing against like 3 other channels (all of which have far surpassed them in queer rep), and the audience is mostly preteens flipping through channels (and older folks who enjoy cartoons). the company probably figures they have enough standing to finally start adding rep there, especially since most creators are demanding it at this point. it seems like it's going to be difficult to find someone who will pitch a good animated show that won't include any queer rep.
the walt disney animation™ films are a different matter. disney wants to throw a much wider net with their movies. they're competing against whatever animated films are released at the same time, and there's such an emphasis placed on box office performance that any drop in sales would be considered a failure to the corporation. besides that, the studio is very particular about what movies are wda movies and they want their films to fit a certain image. they're reliant of presenting their movies as a family-friendly affair, particularly targeting parents with younger kids.
art and character design is all channeled towards making them marketable. that's why their 3d films end up looking the same. you could take a character from any one of the 3d movies and stick them in another and it wouldn't look that different. the concept art is always incredible and fanciful and varied, and then the final result is relatively toned down. disney has a formula — art style, morals, characters, plot, animals, etc. — and the company does not allow for much deviation.
i continue to maintain that most of the complaints i have are because of disney's bottom line. every time someone complains that the final version of characters doesn't look as exciting as the concept art, a lot of disney stans will give some excuse about them being difficult to animate. however, disney, of any animation studio out there today, could definitely devote the time and money to figure that stuff out. every time a movie comes out we hear about some light rig or hair program they've developed that's super complex and makes the movie more realistic, but ultimately it doesn't let them do much more of the crazy, fun animation you see other studios attempting. i don't know if this is disney cutting down costs/keeping the art marketable, or if it's higher-ups in the animation department refusing to try things that are difficult to animate, but the end result is that disney's movies, while technically more refined, don't look very different from each other after 15 years.
all that being said, raya felt like an incredibly different film for disney. i couldn't shake the feeling that it struck me more as a dreamworks film or something. raya and namaari are princesses, but they don't seem like disney princesses™. the story felt a little less formulaic than most disney movies, especially in the climax. the comedic characters weren't too distracting and actually felt relevant (boun was especially done well). the 3 female leads were complex, flawed, and had clear motivations. they all had distinctive designs/faces, personalities, ideals, etc. sisu was trusting but not naive, which can be a difficult balance to strike.
obviously i'm not going to give disney brownie points here. the $30 disney+ release is atrocious. though i'm glad they didn't do a clear "boy dragon vs girl dragon" thing, i think they could have pushed the designs a bit more. i appreciate a lot of the art, but i would still like to see disney do something a bit more stylized. and obviously it should have been gay. but i do think the people working on the film did everything they could to push it that way — costume design, script, voice acting, animation, etc. literally the only thing holding that film back is disney's censors.