how long are radio stations gonna say “80s, 90s, and today!” We’ve entered the third decade of “today”
I work at an oldies station. Every six months we sit down look around the table and someone goes "Y'know, we could start adding '90s to the mix. It's within our format." We all nod and no one plays anything produced after 1989 because time stopped here sometime around 2003, and no one wants to be the one responsible for whatever consequences come from breaking that fragile illusion.
not to be boring, but I’m boring
There’s a reason for that, and it’s Napster and iTunes. People could suddenly buy and listen to whatever music they wanted to, whenever they wanted to. Starting around 2003, we were no longer all forced by media conglomerates to listen to the same few songs anymore, endlessly repeated on the radio till we were sick of them.
So our taste scattered, in a way that I find really beautiful. The long tail was born. The rise of the indie musician began. The 1,000 true fans theory (briefly) become a possibility, and record labels lost their chokehold grip on both artists and listeners.
But! Also!
Collective nostalgia also froze at that point. After 2003, we only culturally shared the experience of a song or two a year, and often we did that for a reason external to the song itself -- like a dance or a controversy or the rise of a new platform (“Gangnam Style,” “WAP,” “Old Town Road”). The songs that we have in common now, we no longer have in common because we are forced to listen to them four hundred times a month by record labels, radio stations, and MTV, but for other reasons. The advent of truly open personal choice in music was also the end of collective music culture.
And that’s why time stopped in 2003.








