Just saw a different post where that same person added that same take again, and this time I saw that the notes were full of people very firmly correcting them
but then I saw someone saying, more or less, "Yeah, they're not crossing the picket line, but they are violating the fact that you must disclose when you're doing paid advertising!"
and, once again, that's not how that works, either--the rules about stating when you're doing a promotion for which you were compensated applies to individuals, especially in social media posts that may otherwise give the appearance of someone just casually chatting with their besties about something new they tried
Tumblr is basically a corporate media entity running commercials and billboards
which by their very nature are known to have been paid for
You don't watch the SuperBowl then report the NFL to the FTC for not having a disclaimer on every commercial and stadium-side sign about being a paid promotion.
Like, yes, I absolutely get being irritated by this particular advertising campaign. But that doesn't mean there's something morally reprehensible at the core of it. It's just annoying. You don't need any deeper reason to dislike it.