We’ve compiled some compelling reasons as to why you must consider a website redesign.
1. Changing face of the internet
The thing to remember here is that the internet is constantly changing and new designs sensibilities are forever emerging that change the standards that we expect when we’re browsing websites.
In just the last few years, for instance, responsive website development has become an absolute must as more and more web users are now browsing using mobile devices.
Flash has essentially died its death and instead we now have HTML5. The resolution of the high-end monitor has gone from sub HD to 2K or even 4K, while fashions have also changed.
In short, there is a world of difference between the way you would design a website today and the way you would have designed a website even just a few years ago.
So it stands to reason then, that if your last site redesign was more than two years ago, you’re probably looking rather outdated with low-resolution images and old-fashioned sensibilities.
This makes a world of difference to the first impressions you create when someone visits your website and essentially it could be losing you a lot of potential customers.
2. You still care
Redesigning your website tells your existing audience that you still care about your website and that you are still at the top of your game. It makes them stand up and take notice of you and it can even be advantageous from a marketing perspective – a redesign for a big website can actually be newsworthy meaning you might just get some media coverage.
3. Re-branding your business
A redesign can also be a good way to communicate a change of direction for your business. If you are re-branding yourself, if you are refocusing on other aspects of your business or if you’re trying to shake negative associations – then redesigning your site is often a great way to give yourself a fresh start and to hit that ‘reset’ button.
Of course, you might also choose website revamp services, because you want to make some changes. Perhaps you need to add a few pages to your site and this won’t really work with your existing layout and set-up. Or maybe you’ve seen a cool feature on another site that you want for yourself.
It may even be a new backend for your site you’re interested in – you might want to find a WordPress web development company in order to move your site over to the WordPress CMS so that you can more quickly and easily upload and manage content on your site. This could potentially save you hours and that way provide an excellent ROI.